TY  - BOOK
AU  - By Zeithaml, Valarie A.
TI  - Services marketing: integrating customer focus across the firm
SN  - 9781259026812
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Tata Mcgraw Hill
KW  - Services marketing, Managing demand and capacity, Servic
ER  -