By Kapferer, Jean Noel <br/><br/>
The new strategic brand management 

 - 5th 
 - New Delhi  Kogan Page  2012 
 - xviii; 492p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP