By Dalrymple, Douglas J. <br/><br/>
Marketing management: text and cases 

 - 7th 
 - Noida  John Wiley and Sons  2002 
 - xii; 707p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAL