By Nargundkar, Rajendra <br/><br/>
Services marketing: text and cases 

 - 3rd 
 - New Delhi  Tata McGraw-Hill  2010 
 - xix; 469p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / NAR