By Arens, William F. <br/><br/>
Contemporary advertising 

 - 10th 
 - New Delhi  Tata McGraw-Hill  2008 
 - xxxiv; 574p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Contemporary advertising Advertising Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARE