By Smith, PR <br/><br/>
Marketing communication: An integrated approach 

 - 4th 
 - New Delhi  Kogan  2005 
 - xvi; 696p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing communication
<br/><br/><label>Dewey Class. No.: </label>658.8  / TAY