By Smilansky, Shaz <br/><br/>
Experiential marketing: a practical guide to interactive brand experience 

 - 1st 
 - New Delhi  Kogan Page  2009 
 - vii; 264p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / SMI