Edited by Tybout, Alice M <br/><br/>
Kellogg on branding: the marketing faculty of the kellogg school of management 

 - 1st 
 - New Delhi  Wiley India  2007 
 - xvii; 334p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management Branding
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL