By Assael, Henry <br/><br/>
Consumer behaviour: a strategic approach 

 - 1st 
 - New Delhi  Bizantra  2007 
 - xxvii; 673p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASS