Edited by Butterfield, Leslie <br/><br/>
Advalue: twenty ways advertising works for business 

 - 1st 
 - New Delhi  Butterwort-Heinemann  2007 
 - xxiii; 224p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / ADV