By Shah, Kruti <br/><br/>
Advertising and promotions: an IMC perspective 

 - 1st 
 - New Delhi  Tata McGraw-Hill  2010 
 - xxx; 987p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHA