By Percy, Larry <br/><br/>
Strategic advertising management 

 - 2nd 
 - New Delhi  Oxford University Press  2005 
 - xviii; 335p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / PER