By McDaniel, Carl <br/><br/>
Introduction to marketing 

 - 8th 
 - New Delhi  Cengage Learning  2008 
 - xv; 736p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD