By Shanmugasundaram, S. <br/><br/>
Customer relationship management: modern trends and perspectives 

 - 1st 
 - New Delhi  PHI  2008 
 - xviii; 276p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship management Consumer behavior Management
<br/><br/><label>Dewey Class. No.: </label>658.812  / CUS