By Mathur, U. C. <br/><br/>
Advertising management 

 - 2nd 
 - New Delhi  New Age International Publishers  2006 
 - xviii; 334p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / MAT