By Moskowitz, Howard <br/><br/>
Selling blue elephants: how to make great products that people want before they even know they want them 

 - 1st 
 -  Pearson Education  2007 
 - xvi; 252p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales Sales management
<br/><br/><label>Dewey Class. No.: </label>658.81  / MOS