By Best, Roger J. <br/><br/>
Market-based management: strategies for growing customer value and profitability 

 - 4th 
 - New Delhi  PHI  2005 
 - xxii; 506p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.812  / BES