By Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion and marketing communications 

 - 3rd 
 - Delhi  Pearson Education  2009 
 - 537p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO