By Parry, Mark E. <br/><br/>
Strategic marketing management: a means-end approach the McGraw-hill executive MBA series 

 - 1st 
 - New Delhi  Tata McGraw-hill  2002 
 - ix; 275p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing-strategic Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / PAR