By Etzel, Michael J. et al. <br/><br/>
Marketing: concepts and cases 

 - 13th 
 - New delhi  Tata McGraw-Hill  2006 
 - xxvii; 735p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ