By Malhotra, Naresh K. <br/><br/>
Marketing Research: an applied orientation 

 - 5th 
 - New Delhi  PHI  2006 
 - xxx; 811p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research Marketing research- planning data collection preparation, analysis and reporting
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL