Edited by Cooper, Alan <br/><br/>
How to plan advertising 

 - 2nd 
 - Bangalore  Thomson  2004 
 - xiii; 201p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / HOW