By Bearden, William O. <br/><br/>
Marketing: principles and perspectives 

 - 5th 
 - New Delhi  McGraw Hill  2007 
 - xxxvi; 588p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEA