TY  - BOOK
AU  - Sahay, Arvind
TI  - Brands & the Brain : How to use Neuroscience to create impactful Brands
SN  - 9780143452614
U1  - 658.407124 
PY  - 2022///
CY  - Gurugram
PB  - Penguin Random House
KW  - BRAND MANAGEMENT
ER  -