TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen Chris T.
AU  - Semenic, RIchard J.
AU  - Baneerjee, Mohua
TI  - PROMO: Integrated marketing communications
SN  - 9788131528105
U1  - 658.8 
PY  - 2017///
CY  - Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - Integrated marketing
ER  -