Heath, Chip , Heath, Dan  <br/><br/>
Made to stick   : why some ideas survive and others die 

 - First 
 - New York    Random House  2007 
 - 322p 
<br/><br/><label>ISBN: </label>9781400064281 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology. <br/> Contagion (Social psychology)
<br/><br/><label>Dewey Class. No.: </label>302.13  / HEA