TY  - BOOK
AU  - Godin, Seth 
TI  - This is marketing
SN  - 9780241370148
U1  - 658.8 
PY  - 2018///
CY  - New York 
PB  - Portfolio / Penguin
KW  -  Marketing. 	
KW  - BUSINESS & ECONOMICS
N1  - 	Not mass, not spam, not shameful --
The marketer learns to see --
Marketing changes people through stories, connections, and experience --
The smallest viable market --
In search of "better" --
Beyond commodities --
The canvas of dreams and desires --
More of the who: Seeking the smallest viable market --
People like us do things like this --
Trust and tension create forward motion --
Status, dominance, and affiliation --
A better business plan --
Semiotics, symbols, and vernacular --
Treat different people differently --
Reaching the right people --
Price is a story --
Permission and remarkability in a virtuous cycle --
Trust is as scarce as attention --
The funnel --
Organizing and leading a tribe --
Some case studies using the method --
Marketing works, and now it's your turn --
Marketing to the most important person
ER  -